Pinterest is a social platform where people from all around the world create virtual inspiration boards. Pinterest is incredibly addicting.
Images of 'things' found from websites are shared again and again and again. See example of Susan's boards below.
Pinterest currently reports 10 million users and it's just getting started. 97% of Pinterest users are women and there are several alternatives cropping up for men, such as 'Gentlemint' and 'Manteresting'. But that doesn't mean men can't join us on Pinterest.
The average Pinterest user spends over one hour on the site each month. However, I spend an hour on the site almost each day - so I don't know where those stats are coming from. Chuckle, sigh. Pinterest generates more monthly usage than Twitter, LinkedIn and Google+ combined!
- Is Incredibly addicting
- Fills your head with endless ideas
- Helps you gain tons of inspiration
Here's how Pinterest Works:
1. First you must request an invite at: www.pinterest.com (It's painless and you should receive one within 24 hours)
2. Set up your profile. Currently, there is not a business profile option however, you can use a company logo as your profile picture and write a description about your business in the about section.
3. Create and set up your pin boards into numerous categories giving each board it's own unique name. Go ahead and make some boards for your business as well as personal boards. You can add more boards down the road.
4. Add a PIN IT button to your bookmarks bar in your web browser.
Go here now to get your Pinterest bookmark button.
5. Start Pinning.
a. Browse your favorite websites and when you see something you like and want to share click "pin it". Only websites that have the Pinterest code in their html will be able to share their images, but most sites are conforming.
When you click the 'Pin It' button > a page with images available for pinning will open up. (see graphic below) Click on the one you want to pin. All items pinned will link back to the original website from which they came. This is an excellent way to advertise your own stuff by the way.
Anyway, there's a lot of referral traffic going on and if you sell anything at all, there's a captive audience waiting for you on Pinterest. Go here to check out our boards on Pinterest.
6. Find people to follow and share with. The easiest way to do that is to connect through Facebook. Pinterest will then show you the names of your Facebook friends who have a Pinterest account. You can visit their boards and repin or like their stuff. If you don't wish to connect through facebook, there is a search bar option that lets you look for people to follow. Before you know it you'll be a pro!
Pinterest for Business
Contemplate using Pinterest to showcase your portfolio of artwork, crafts, photography, recipes. Every pin you create can be linked back to your website.
For retailers, this is a dream come true.
You Should be Aware of Pinterest's Terms
Subject to any applicable account settings you select, you grant us a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, display, reproduce, re-pin, modify (e.g., re-format), re-arrange, and distribute your User Content on Pinterest for the purposes of operating and providing the Service(s) to you and to our other Users. Nothing in these Terms shall restrict Pinterest’s rights under separate licenses to User Content. Please remember that the Pinterest Service is a public platform, and that other Users may search for, see, use, and/or re-pin any User Content that you make publicly available through the Service. Read Pinterest's terms here.